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Maxus datong-SAIC Motor first marquee international commercial vehicles with self owned brand

Brand ownership:SAIC Motor Commercial Vehicle Co., Ltd

Brand history

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In February 2011,MAXUS Datong brand was launched

In June 2011,the first MAXUS Datong V80 commercial car came off the line

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In September 2011,MAXUS Datong V80 was released to the market

Badge design interpretation

Maxus brand structure consists of three silver triangle combination. Modeling simple, atmospheric, very modern design sense and a sense of quality. Three triangles represent technology, trust, enterprising, Maxus' brand's core values. Consisting of three word "person", a "public" character structure, both metaphor SAIC commercial vehicles forge ahead in unity, breaking, enterprising and innovative, positive entrepreneurial spirit, but also reflects the people-oriented SAIC Chase, "is always the consumer by demand-oriented "brand purpose, united with the user more sustenance, help all walks of life towards a new career high degree of brand vision.

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